Thanks to the smart phone, the once-separate experiences of shopping online and shopping at a store have merged. Forward-thinking retail businesses are capitalizing on this sea change in customer habits by means of mobile app development.

Retail businesses design mobile apps to streamline the shopping experience. Their apps do more than enable online browsing and purchases. They integrate their apps with promotions, loyalty cards, and coupons. For instance, Target’s app allows customers to scan items, create shopping lists, and note favorite products. And instead of clipping coupons, customers have access to digital coupons that they sort and manage through their phones.

Mobile apps personalize in-store customer service by allowing two-way information exchange and communication between customers and people on the sales floor. Neiman Marcus has integrated its mobile app with social media and store-specific information. Customers receive alerts about store events and promotions and can make appointments with sales associates. Sales associates also receive data on customers, including their purchase histories and lists of favorites. These features allow customers to receive tailored, individual service.

Mobile apps drive sales. Walgreen’s app enables customers to order online, then pick up their items at a local store or choose home delivery. Other features include transferring and refilling prescriptions, and ordering photo prints. About five years after launching its app, Walgreens reported that customers using its smart phone app spent six times as much as those who only visited the physical stores.

As a business executive, you want to distinguish your brand for your customers. Consider designing a mobile app to meet the needs of your business and your customers, creating loyalty and increasing sales. If you are ready to build a custom mobile app to move your business forward, contact us.